SHOP SUPER STREET interview
I had the privilege of interviewing a very inspiring young woman last month. Lucy Akin is the creator and owner behind one of the hottest online retailers in Los Angeles. Her site, SHOP SUPER STREET , is one of my favorite online boutiques because she always has the most unique & talented new designers like Hyein Soo and Sandy Liang. Not to mention, the site is super clean and full of eye candy that can leave you sifting endlessly through her chic (and I mean chiccc!!) collection.
Lauren: Tell us about yourself, Super Street, and how you got the ball rolling on SST?
Lucy: I have been interested in fashion pretty much my whole life. My parents would catch me lying on my back as a toddler just staring at my shoes for a couple hours a day. So it was a no-brainer for me to pursue a career in fashion. Shop Super Street first came to me when I saw a need for a mix between skateboard brands and high-fashion. Mixing the two was so prevalent within the fashion world but nothing was reflecting this need online yet. I loved brands like Huf, Odd Future, Bianca Chandon and Palace but could never find them on any women’s fashion sites. So when I was ready to pull the trigger on my own company, I reached out to my network to see who would support me. I was surprised with how much people were willing to work with me and believed in my project. And that’s how it all started…
Lauren: What do you think sets your company apart from other major retailers(online and in store)?
Lucy: I think what is special about my site is that I’m offering unexpected items on a site with very high-end brands. I’m mixing Moschino with Odd Future, which are two very different pricepoints but in my opinion they share the same message. The girl who is carrying a Moschino Barbie backpack would totally wear a sweatshirt with a big donut on it from Odd Future. She also is mixing in a Baron Von Fancy lighter or a Mansur Gavriel bucket bag. Each item is super special but shares the same message across the site.
Lauren: Do you think being a buyer for Satine for several years has influenced your choice of current designers featured on SST?
Lucy: After working at Satine, I have a really great grasp on what girls are drawn to. I had the privilege of buying for a very fashionable set who shopped at Satine in Los Angeles and I understand what things they like and what brands they are after. Brands like Moschino and Rochas have a cult following and being able to represent them online with my brand mix has been great.
Lauren: What do you want people to know about Super Street?
Lucy: I really get a lot of enjoyment out of providing cool items to girls who are excited about the mix on my site. I think what I want people to know is that each item has been specially thought out and brought to the site with the hopes of someone getting it and loving it forever. It means a lot to me that so many people have found pieces from me that they made the decision to add to their wardrobes.
Thank you Lucy for taking the time to interview with us!
(photos by Molly)